|
In
understanding the practice of design through the methodology of
Organic Multiplicity, particular attention must be given to the
ideas of nurturance and growth as central themes within any endeavor.
This positive approach to engaging in design can enable greater
individual creative development and provide a more productive and
constructive approach to management. As a business model for industry,
Organic Multiplicity would promote a more environmentally harmonious
way of engaging in the capitalist system.
Nurturance
and growth are critical components in the healthy development of
the creative self. Being supportive to others and to ourself brings
forth courage and determination. Having an open mind to change and
adaptation allows for gaining insight and wisdom. Retaining our
curiosity and enthusiasm allows us to see the uniqueness of every
moment and the simple wonders of the world in which we live. By
being involved in these processes of nurturance and growth,
we enable ourselves to evolve in a constructive fashion, giving
ourselves the tools to fulfill our dreams.
While
traditional methods of management focus on the defects and imperfections
of our personalities, Organic Multiplicity promotes nurturance and
growth through a positive management strategy based upon the idea
of enhancing our natural abilities and enabling them to grow and
evolve. This approach to management is inspired by "First,
Break All the Rules," a book written by Marcus Buckingham
and Curt Coffman of The Gallup Organization. Their management strategy
is based upon "Four Keys:" hiring employees based upon
their natural talents; managing employees by defining their goals
and desired outcomes, rather than by micromanaging their methods
and processes; focussing on strengths and abilities of employees,
rather than their defects or imperfections; and finally, as employees
grow, encouraging them to find meaningful roles within the organization.
These nurturing goals are fully embraced by the methodology of Organic
Multiplicity.
Beyond
its role in industry as the mechanism for the creation and evolution
of a brand's marketing promise, design can be considered as a methodology
for development and deployment of products or services. Within this
broader definition of the role of design in industry, the methodology
of Organic Multiplicity would bring a number of opportunities to
the business community.
In relation to the creation of a business model, Organic Multiplicity
would promote ideas that would create sustainable and stable revenue
growth, versus short-lived, unsustainable strategies. Because of
its environmentally friendly mandate, the methodology of Organic
Multiplicity would encourage environmentally responsible manufacturing
practices, the creation of sustainable consumption, and the utilization
of renewable energy technology. Driven by the stability of long-term
profitability, progressive and proactive companies will view these
practices as a means of securing their survival in an economy of
limited resources and restrictive market share. For in this new
century, humanity will face the enormous evolutionary challenge
of developing systems of sustainable industry and benevolent consumerism,
in a globally interconnected world of finite resources and environmental
liabilities.
|
|