having a more open and conditional perspective to design, the methodology
of Organic Multiplicity has a number of beneficial strengths, in
relation to the practice and culture of design.
Organic Multiplicity is not dogmatic about a specific theory or
visual representation, its methodology does not create walls or
barriers in its application. Design participants are free to explore
a more pertinent and heterogeneous conceptual environment in the
solution building process, without compromising any group affiliation
or distinct individual expression. Designers can express and align
themselves in any manner appropriate to the creation of a viable
openness will enhance the depth and expressiveness of a design solution.
In addition, a final design solution is given greater strength through
the diversity of its analysis. A final solution is more multi-dimensional
in its approach and therefore more stable and enduring as a viable
In considering design as being manifold and various, Organic Multiplicity
willingly embraces visual dreck. It is viewed within the constructs
of Organic Multiplicity as an expected response to mass-produced,
lowest common denominator marketing conditions. It is a vernacular
appropriate to its specific contextual environment as an expected
approach to marketing. Admittedly, some of these less-than-elegant
marketing strategies actually do work in prodding consumers into
buying a product. As such, "bad" design has an important
place within the greater understanding of "good" design.
having a broad landscape in which to investigative relevant contextual
environments, a greater opportunity for innovative design is created.
Subtle relationships or interconnections can be recognized and interpreted,
that might have otherwise been missed in a more rigid and narrow
approach to design.
In this way, Organic Multiplicity acts as a sort of catalyst in
the creation of innovation.