within the design process is usually considered as deriving from
the dynamics between a client and a designer. But another significantly
influential aspect is the context or environment in which the creative
process takes place. This design environment can be understood as
consisting of two related areas: the local environment of a design
firm or corporate creative department and
the external environment of design organizations and the overall
most important part of building and maintaining productivity within
a creative group is the establishment of a positive local design
environment. This local environment needs to allow for creative
and technical growth and a healthy amount of constructive personal
expression. Most importantly, a local design environment needs to
be supportive, nurturing, and allow for personal evolution and growth.
regards to the design community at large, it's important that designers
interact with one another openly in a collaborative spirit, rather
than build walls of ego and circular argument. Differences in perspective
allow for alternative solutions. This in turn promotes a broader
and deeper process for the analysis and development of a design
solution. Simply put, there is a lot we can learn from one another.
Even if we don't completely agree with one another, through collective
dialog and engagement, our creativity will flourish and grow.