design is a collaborative process. Marketing initiatives, brand
development, information dissemination, and entertainment media
all require interactions between a client and a designer in order
to be realized. Ideas need to be exchanged. Theories need to be
proposed. Goals need to be determined. Processes need to be explored.
Strategies need to be developed and implementation needs to be coordinated.
All of these aspects of the design process require coordinated and
cooperative interactions. By having vibrant and engaged interpersonal
interactions between participants, greater opportunities for investigation
and development are created and the final media is much more likely
to be effective and successful.
a very fundamental way, the best design solutions come from a meeting
of the minds. There is a gestalt enhancement to a design solution
that only occurs when both parties are complimentarily engaged in
finding a solution. This complimentary relationship is created through
the mutual respect of the other party's distinctive competency.
The designer needs to understand and appreciate the value of the
client's products and/or services. The client needs to understand
and appreciate the value of the designer's creative vision and ability
to problem-solve. Without this mutual respect, the designer/client
relationship tends to become either confrontational or disengaged
and the resulting design solution is compromised. However, the kinds
of solutions generated through mutual respect are frequently insightful,
innovative, and synergistic.